Subjective Knowledge in Consumer Financial Decisions

Vol. L (June 2013), 303–316 *Liat Hadar is Assistant Professor of Marketing, Arison School of Business, Interdisciplinary Center Herzliya (e-mail: [email protected]). Sanjay Sood is Associate Professor of Marketing, Anderson School of Management (e-mail: [email protected]), and Craig R. Fox is Professor of Strategy, Anderson School of Management, and Professor of Psychology, Department of Psychology (e-mail: [email protected]. edu), University of California, Los Angeles. The authors thank Shai Danziger and an anonymous reviewer for helpful comments and suggestions. This work was supported in part by Marie Curie International Reintegration Grant PIRG06-GA-2009-252592 to Liat Hadar. James Bettman served as associate editor for this article. LIAT HADAR, SANJAY SOOD, and CRAIG R. FOX*